At Inspo we design and build software products — and the intelligence inside them — shipped end to end by one team.
Most business automation is plumbing: when this, do that. Useful, brittle, and blind. The moment a case does not fit the pipe, a human gets an alert and does the work anyway. The interesting shift is automation that can handle the case that does not fit.
From triggers to judgement
A model in the loop turns a pipeline into a colleague. It reads the invoice that arrived in the wrong format, notices the customer who sounds frustrated, drafts the follow-up in your tone, and decides — within limits you set — what happens next.
Where it earns its keep
Sales: enquiries qualified, researched and answered before your team wakes up.
Operations: orders, bookings and exceptions reconciled across systems.
Finance: invoices chased politely, persistently, and on time.
Support: the recurring sixty percent answered; the hard forty percent routed with context.
A teammate, with a manager
Teammates get onboarding, boundaries and reviews — so do our agents. Clear permissions, full logs, weekly evaluation against real cases. Set up this way, automation stops being a machine you maintain and starts being headcount you did not have to hire.
Let’s keep in touch.
More notes from the studio on X and Instagram — product, design and AI, from the people shipping it.
